The Arc
Conference theater
The newly renovated presentation hall at the Nissan Design Center aims to revolutionize the design process by a fusion of the physical and the digital. A 44-meter wide 24K resolution LED screen, an expansive ceiling screen, and immersive sound system together create a boundless space between real and virtual. Utilizing the latest game engines, we create life-size environments for our cars in real-time. The Arc is a creative, online hub that connects designers from all over the world. Consequently, the digitalization of the design process contributes to the reduction of environmental waste from physical prototypes.
Date of Launch
2023
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Trade / Industry, "Employees"