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TABAC GENTLE MEN'S CARE
TABAC GENTLE MEN'S CARE
TABAC GENTLE MEN'S CARE
TABAC GENTLE MEN'S CARE
2016

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TABAC GENTLE MEN'S CARE

Flacon and packaging design

Mäurer & Wirtz GmbH & Co. KG

TABAC GENTLE MEN'S CARE was developed by PSBZ on behalf of Mäurer & Wirtz. It is a comprehensive range of fragrances and grooming products for men. It expands the brand portfolio and is specifically aimed at a younger target group. The design is high-quality, masculine and modular, thereby meeting masculine expectations. The neat and graphical design language is presented with a large proportion of white, contrasted with warm grey and copper highlights. The bottle also features consciously selected elements which draw on typically masculine archetypes and give the product the character of modern gentleman.

Client / Manufacturer

Mäurer & Wirtz GmbH & Co. KG

Stolberg, DE
Design
peter schmidt, belliero & zandée

peter schmidt, belliero & zandée

Hamburg, DE
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Asia, Europe
Target Groups
Consumer / User

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