Symrise Brand New
Brand book
Bring up to date the somewhat outdated corporate design of Symrise PLC – one of the world’s largest producers of scents and aromas. Ensure analog for more flexibility for the increased product range without neglecting the necessary homogeneity. The Symrise brand book forms the basis for the corporate redesign of this M-Dax listed company. The integration of new product categories is made more visible through increased variability and improved combinability, taking new components into account. Typo, color world and logo have all been systematically updated.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
"Employees & Design Agencies"