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SUPER MATCHA 2.0: Brand Identity Renewal Design
SUPER MATCHA 2.0: Brand Identity Renewal Design
SUPER MATCHA 2.0: Brand Identity Renewal Design
SUPER MATCHA 2.0: Brand Identity Renewal Design
SUPER MATCHA 2.0: Brand Identity Renewal Design
SUPER MATCHA 2.0: Brand Identity Renewal Design
SUPER MATCHA 2.0: Brand Identity Renewal Design
SUPER MATCHA 2.0: Brand Identity Renewal Design
SUPER MATCHA 2.0: Brand Identity Renewal Design
SUPER MATCHA 2.0: Brand Identity Renewal Design
SUPER MATCHA 2.0: Brand Identity Renewal Design
SUPER MATCHA 2.0: Brand Identity Renewal Design
SUPER MATCHA 2.0: Brand Identity Renewal Design
SUPER MATCHA 2.0: Brand Identity Renewal Design
2025

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SUPER MATCHA 2.0: Brand Identity Renewal Design

Rebranding project

HIT THE TEA

SUPER MATCHA 2.0 is a rebranding project that aims to strengthen the brand's uniqueness and improve the communication image to fit the new potential persona since its launch in 2018. For the new digital native generation who had difficulty accessing matcha in the past due to traditional cultural perception, we have carried out an overall renewal of the brand design. Based on the core value of 'compact pocket energy in everyday life', we focused on intuitive consumer experience such as the intake form and clean label design so that matcha's healthy energy can be easily enjoyed as if taking it out of your pocket.

Client / Manufacturer
HIT THE TEA

HIT THE TEA

Seoul, KR
Design
HIT THE TEA

HIT THE TEA

Seoul, KRHyejin Sung, Ohmin Kwon

workroom press

Seoul, KRHyungjin Kim, Hyunsun Yoo
Date of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia, Europe
Target Groups
Consumers / Users

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