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Sockpiens
Socks Brand Design
POPCORN & KIKI
Sockpiens, a lifestyle brand, initially focused on socks, aims to expand into essential clothing. The wordmark and brand design, featuring two feet in opposite directions, symbolize a better everyday life with basic clothing. Starting from socks, it commemorates the concept of 'footsteps.' The symbol, a reinterpretation of 'Homo sapiens,' targets those who wear socks daily, adding a fun and positive touch. The design ensures brand consistency, spanning typography, imagery, and website interaction.
Client / ManufacturerDesign
POPCORN & KIKI
Seoul, KR
BRENDEN
Seoul, KRDoeui Lee, Jiwoong Lee, Sung-Oh Park, Ye-Seop Lee, Jeong-in ByunDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users