Shimadzu Genso Sans
Typeface
As a manufacturer of analytical and medical instruments, Shimadzu China introduces Genso Sans, the industry's first custom brand font. It aims to boost brand recognition and consistency while sidestepping font copyright risks. Designed around the concept of "Beauty of Health," it mirrors the company's focus on Earth and people. The font integrates handwritten elements from Shimadzu's founder and natural curves from nature. With a minimalist design, it ensures easy recognition across various reading scenarios. It adheres to the GB/T2312 standard, offering three weights and encompassing Chinese, Western, Greek characters, numerals, and more.
Client / Manufacturer
Design
Shimadzu (China) Co., LTD.
Shanghai, CNBeijing Hanyi Innovation Technology Co., Ltd.
Beijing, CNShimadzu (China) Co., LTD.
Shanghai, CNYan Sun, Wen Xu, Yihong Tao, Xiaoyu Liu, Yidan Wu, Jiangjiang, Zhimin Zhou, Iris FanShimadzu Corporation
Kyoto, JPJun Kawai, Natsuno OmmoriDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry