SHARP AQUOS sense9

Smartphone

Advances in technology have led to improvements in the functional value of smartphones, but the emotional value that has users wanting to own them hasn’t been factored in, so we chose to reexamine smartphones with a view to this. We designed a smartphone that had a presence in peoples’ lives similar to that of their favorite item of clothing or their daily planner. We offer a variety of colors, so that users can choose something that suits them. The contrast between straight lines and free-form curves, and a layout where vertical and horizontal lines are consciously unaligned afford a sublime discordance that is nevertheless endearing.

Client / Manufacturer

SHARP CORPORATION

Sakai-shi,Osaka, JP

Design

SHARP CORPORATION Mobile Communication BU

Higashi Hiroshima-shi, Hiroshima, JPMasaki Kawamura, Shiho Ryuke, Kazumi Naganuma, Chieko Yamashiro, Haruka Okada, Mone Yamashita, Takahiro Sekine, Megumi Takahashi, Risa Yamamoto

Miyake Design Co., Ltd.

Tokyo, JPKazushige Miyake