Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

Sharp and Soft - Two Kinds of Ointment Packaging
Sharp and Soft - Two Kinds of Ointment Packaging
Sharp and Soft - Two Kinds of Ointment Packaging
Sharp and Soft - Two Kinds of Ointment Packaging
Sharp and Soft - Two Kinds of Ointment Packaging
Sharp and Soft - Two Kinds of Ointment Packaging
Sharp and Soft - Two Kinds of Ointment Packaging
Sharp and Soft - Two Kinds of Ointment Packaging
Sharp and Soft - Two Kinds of Ointment Packaging
Sharp and Soft - Two Kinds of Ointment Packaging
2021

Share:

Sharp and Soft - Two Kinds of Ointment Packaging

Medical ointment packaging

China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.

This packaging aims to visually express the main characteristics of two products from the same brand. One ointment tube relies on sharp lines and edges whereas the other is soft and round. The sharp-edged tube in black contains a product that delivers a rapid antipruritic effect. The contrasting white tube in soft curves contains a mild and hydrating gel, represented by the shape of the tube container. These different shapes and colors make it intuitive for consumers to distinguish between the two ointments, simply based on the look and feel of the packaging. At the same time, the contrasting tubes relate to each other, indicating that these are a series of products. The flat tube opening is also more skin-friendly and offers a better user experience.

Date of Launch
2020
Development Time
Other duration
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User

RELATED PROJECTS