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Samsung SMARTOPIA
Samsung SMARTOPIA
Samsung SMARTOPIA
Samsung SMARTOPIA
Samsung SMARTOPIA
Samsung SMARTOPIA
Samsung SMARTOPIA
Samsung SMARTOPIA
Samsung SMARTOPIA
Samsung SMARTOPIA
Samsung SMARTOPIA
Samsung SMARTOPIA
Samsung SMARTOPIA
Samsung SMARTOPIA
2025

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Samsung SMARTOPIA

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Samsung Electronics Germany

During the rise of "fun-flation", entertainment in general and related electronic devices are getting too costly. That’s why Samsung introduced SMARTOPIA, a digital amusement park featuring 6 fun and immersive games inspired by Samsung products. During the Black Weeks campaign, visitors could unlock coupon codes by winning these games and instantly redeem them for extra savings. The "Mission Gnusmas" game kept shoppers engaged with daily quests, encouraging them to hunt for more coupons every day. The fun didn’t stop online, as shoppers could join the search for QR codes on OOH billboards.

Client / Manufacturer
Samsung Electronics Germany

Samsung Electronics Germany

Schwalbach am Taunus, DE
Design
Cheil Germany GmbH

Cheil Germany GmbH

Schwalbach am Taunus, DE

Studio BoraBora

Cologne, DE
Date of Launch
2023
Development Time
up to 6 Month
Target Regions
Europe
Target Groups
Consumers / Users

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