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Samsung <Newfound Equilibrium> Exhibition
Samsung <Newfound Equilibrium> Exhibition
Samsung <Newfound Equilibrium> Exhibition
Samsung <Newfound Equilibrium> Exhibition
Samsung <Newfound Equilibrium> Exhibition
Samsung <Newfound Equilibrium> Exhibition
Samsung <Newfound Equilibrium> Exhibition
Samsung <Newfound Equilibrium> Exhibition
Samsung <Newfound Equilibrium> Exhibition
Samsung <Newfound Equilibrium> Exhibition
Samsung <Newfound Equilibrium> Exhibition
Samsung <Newfound Equilibrium> Exhibition
Samsung <Newfound Equilibrium> Exhibition
Samsung <Newfound Equilibrium> Exhibition
2025

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Samsung <Newfound Equilibrium> Exhibition

Brand Communication Exhibition & Campaign

Samsung Electronics Co.Ltd

The <Newfound Equilibrium> exhibition, presented at Milan Design Week 2024, reinterprets Samsung Design Identity 5.0: Essential, Innovative, and Harmonious through immersive media art, envisioning a future of harmonious coexistence between humans and technology. Visitors awaken their senses across various interactive zones, with the experience culminating in the Infinite Dream zone, where Samsung’s optimistic vision for the future comes to life. In addition to the onsite experience, pre-event digital PR campaigns expanded the exhibition’s reach, boosting brand engagement and further strengthening the brand image on design.

Client / Manufacturer

Samsung Electronics Co.Ltd

Seoul, Korea, KR
Design

Samsung Electronics Co.Ltd

Seoul, Korea, KRJiyoung Jeon, Youkeong Pae, Hyunjung Kim, Sangchul Yi, Misun Jo, Seohyun Jeong, Ingyul Baek, Diego Forasacco, Paola Rossi, Chiara Brambilla
CHEIL Worldwide

CHEIL Worldwide

Seoul, KR
Date of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users, Trade / Industry

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