Samsung Black Friday - Level Up Your Deal

Black Friday Promotion

Black Friday is the highlight of Samsung's promotional calendar. But, as online shoppers tend to flock to major e-retailers and ignore brand stores, a significant portion of the profit margin goes to the e-retailers - a problem for Samsung's own online store. So, we turned shoppers into gamers and let them play to level up their deals. Thanks to gamification, Samsung's online store was able to regain market share from major e-retailers on Black Friday.

Client / Manufacturer

SAMSUNG Electronics GmbH

Schwalbach, DE

Studio BoraBora

Köln, DE

Design

Cheil Germany

Schwalbach, DEThilo M.-Ohldach, Arnab Biswas, Iya Parungao, Jessica Hahn, Tatjana Lentz, Jessica Kissel, Jovana Semunovic, Mareike Niemann, Miriam Heyer, Guido Böhm