PlanTable
Food
As the trend for adopting a vegetarian diet has developed worldwide, Bibigo launched a variety of plant-based products, including dumplings, for the vegetable category. Bibigo PlanTable Dumpling is a product with 100% vegetable ingredients, which replaces meat, the major ingredient, with meat substitutes. The brand naming of PlanTable refers to a life to enjoy a vegetarian diet and the BI is designed with the motif of a dining table. The quadrangle frame in the package means a dining table, while the dish in green color signifies the tableware containing 100% vegetable ingredients as the signature element of the package design.
Client / Manufacturer
Design
CJ Cheiljedang
Seoul, KRCJ Cheiljedang
Seoul, KRYeonmi An, Seungpyo Lee, Yuljoong KimDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users