Pepsi Global Redesign
Beverage
Pepsi is a brand in perpetual motion, and its 125-year history of meeting the moment meant it was time for its visual identity system to evolve once again. By embracing the same challenger mindset Pepsi is known for, we created a new look that connects our cola brand’s storied heritage with our bold vision for what’s to come.
Date of Launch
2023
Development Time
Confidential
Target Regions
North America
Target Groups
Consumers / Users