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PAL - Phase Alternating Line
PAL - Phase Alternating Line
PAL - Phase Alternating Line
PAL - Phase Alternating Line
2020

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PAL - Phase Alternating Line

Branding

U-WERK KAROLINE GMBH

The PAL is a club for analog techno music in Hamburg, located below the television tower. The name PAL stands for Phase Alternating Line, a transmission technology of colored images in analog televisions. The television analogy consistently determines all elements of the CD: For instance, the graphic design picks up the iconographic interfering signals of this time. The translation into a digital style imitates classic teletext. The book renders this concept into three pillars: the playable vinyl cover, the disturbing image of analog television, and the horizontal shifts as graphic translations.

Client / Manufacturer

U-WERK KAROLINE GMBH

Hamburg, DE
Design
MUTABOR

MUTABOR

Hamburg, DE
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry

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