Oddtype
Brand Pop-up, Product Launching Project
For Oddtype’s first pop-up store, we employed various devices and creative gimmicks to leave a lasting impression on visitors. Large-scale replicas of Oddtype’s main products and textures highlighted the unique features of each item. By showcasing different applications of the product concepts, we effectively conveyed the brand's distinctive concept and identity.
Client / Manufacturer
Design
MUSINSA
Seoul, KRMUSINSA
Seoul, KRHyuna Kang, Jonghwa Jung, Juyoung Park, Eunae Jo, Yeju KimDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users