Nissan show booth at Japan Mobility Show 2023

Auto Show Exhibition

The design theme of the Nissan Motor Show Booth is the fusion of the digital and the physical. By projecting immersive visual content onto a minimalist space, composed of a massive screen and pillars of light, we have created a new spatial experience that expresses the fusion of present and future, of physical and virtual, and of nature and technology. The gloss black floor reflects the cars and images, blurring the line between digital and physical elements and drawing visitors into a new world.