Nexen univerCITY ''The infinity wall''
Public installation
d’strict was tasked with a redesign of Nexen UniverCity’s lobby space into a public media space that would have a powerful impact. Their solution, dubbed “The Infinity Wall” and located in Nexen’s R&D Center in Seoul, the installation communicates with audiences by telling the story of Nexen Tire’s core value and management philosophy through narrative and shared feelings. The 30-meter-wide and 7-meter-tall LED screen displays images that attest to the infinite potential of Nexen Tires and creates a highly emotionally charged atmosphere that sets an exciting tone inside the building.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Public Sector / Government, Other target groups: Property Owner