New Visual Identity of Samsung SDS’s Generative AI
Generative AI Services
Samsung SDS’s Generative AI revolutionizes hyper-automation by optimizing enterprise operations. From FabriX, which accelerates work systems, to Brity Copilot enhancing productivity with AI support, and the Samsung Cloud Platform for AI-driven transformation—these services are unified under a cohesive Visual Identity. The new identity visualizes AI's integration into workflows as subtle yet impactful waves. We designed a minimalistic, intuitive visual language reflecting AI’s role in delivering fast and smart solutions. A unique alphabet system highlights the limitless possibilities of Generative AI, showcasing a dynamic, approachable future.
Client / Manufacturer
Design
SAMSUNG SDS
Seoul, KRInterbrand
Seoul, KRJoonho Jang, Yejee Lee, Minsoo Lee, Minyoung Lee, Sangi Park, Jieun Choi, Seunghyun NamDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Trade / Industry