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Musinsa Store Seongsu @DaelimChanggo
Musinsa Store Seongsu @DaelimChanggo
Musinsa Store Seongsu @DaelimChanggo
Musinsa Store Seongsu @DaelimChanggo
Musinsa Store Seongsu @DaelimChanggo
Musinsa Store Seongsu @DaelimChanggo
Musinsa Store Seongsu @DaelimChanggo
Musinsa Store Seongsu @DaelimChanggo
Musinsa Store Seongsu @DaelimChanggo
Musinsa Store Seongsu @DaelimChanggo
Musinsa Store Seongsu @DaelimChanggo
Musinsa Store Seongsu @DaelimChanggo
Musinsa Store Seongsu @DaelimChanggo
Musinsa Store Seongsu @DaelimChanggo
2025

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Musinsa Store Seongsu @DaelimChanggo

Retail store interior design

MUSINSA

Musinsa, Korea's leading online fashion platform, has planned a major brick-and-mortar store in Seongsu-dong. By renovating an old factory building built with red bricks that contains the industrial history of the past, it has completed a store that captures the new fashion culture while maintaining the symbolism of Seongsu-dong. The Musinsa Seongsu-dong store is a space that connects the past and present, fashion and culture, and serves to further highlight the unique charm of Seongsu-dong.

Client / Manufacturer
MUSINSA

MUSINSA

Seoul, KR
Design

Studio Fragment

Seoul, KRSeo Donghan, Song Jaewoo, Joo Ahyeon, Kim Kwanhyeon, Lee Eunjeong, Nam hyeonjoo
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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