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Moongchi and Cancellina
Moongchi and Cancellina
Moongchi and Cancellina
Moongchi and Cancellina
2017

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Moongchi and Cancellina

Exhibition identity

Hyundai Museum of Kid's Books & Art

The Moongchi and Cancellina exhibition is presented by the Hyundai Museum of Kids' Books & Art to show how artists work and express through the original paintings of two characters, Moongchi and Cancellina. The Hangul (Korean alphabet) typography used for identity features a touch of formativeness, allowing them to be seen as if they were a drawing. We intended this to arouse children's interest and bring harmony between the two characters. Characterized by the unique formativeness of Hangul typography, the exhibition's identity has been utilized in a wide range of applications, including a large banner, spatial graphics and book design.

Client / Manufacturer

Hyundai Museum of Kid's Books & Art

Seongnam-si, Gyeonggi-do, KR
Design
hongdesign Ltd.

hongdesign Ltd.

Seoul, KR
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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