MINIMAX JUNGLE
Health snack food packaging
Minimax is a healthy functional food brand for children, now on the market for over 35 years. The packaging was designed to reduce unnecessary waste of resources under the 3R concept of sustainability: reduce, reuse, and recycle. The pulp packaging uses recycled paper fabric, allowing it to be easily molded and separated as recyclable waste. Moreover, graphic and brand concepts and messages were created with eco-friendly paper materials. The packaging is also shaped like a “toy bag” that children will want to re-use and possibly even personalize as the surface is ideal for drawing and coloring.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User