Milk packaging & starry sky Projection
Milk packaging
The "Milky Way" is a literal translation from the Greek word "γαλαξίας," which means milky circle. In Greek mythology, the Milky Way was formed by herds of cattle whose milk whitened the dark blue sky. This packaging design uses star constellations from the zodiac and an even scattering of stars as the dominant graphic elements. When the bottle is filled with milk, the white liquid "illuminates" the transparent stars spread across the bottle. Once the product is consumed and the bottle cleaned, the user can light it up with a flashlight to create a starry sky projection lamp.
Client / Manufacturer
Design
Nanjing Weigang Dairy Co., Ltd.
Nanjing, CNNanjing Weigang Dairy Co., Ltd.
Nanjing, CNDate of Launch
2019
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User