Mando footloose brochure
Brochure
Korean auto parts industry leader, Meister, and world renowned engineer and product designer, Mark Sanders, famous for his Strida bicycles, worked in collaboration to create footloose, a new proposition in human mobility. KILLING MARIO captured the originality of footloose’s chainless hybrid technology and minimalist design through brochures and leaflets, whose simple layout and typography, limited use of color and unique binding and packaging, were designed to maximize the product’s appeal by enabling viewers to experience in advance the product’s exceptional value.
iF Gold Statement
An attractive and very well-designed set of brochures and leaflets that succeeds in communicating the hybrid technology using simple layouts and typography. The sophisticated and bold imagery engages the viewer on the topic of advanced mobility. A personalized invitation letter introduces the premiere membership services with great style and establishes an emotional connection with the target audience.
Date of Launch
2015
Development Time
"4 months"
Target Regions
Asia, Europe, South America
Target Groups
Consumer / User