L.PAY LIFE CLUB
Monthly Marketing Campaign
'L.PAY' is a membership and social payment app service that understands and helps customers' lives. We actively looked for ways to engage with our customers. 'L.PAY LIFE CLUB' selects various and interesting contents related to daily life every month. Unique rewards are given by completing easy missions. In order to attract people's attention and induce active participation, the theme selected each month is grafted onto cute characters. We provide a more friendly and enjoyable brand image through various mobile contents and prizes. The campaign's emblem design delivers a new theme each month, making it easy to recognize the topic at a glance.
Client / Manufacturer
Design
LOTTE Members
Seoul, KRLOTTE Members
Seoul, KRHyejoo Kim, Sangwoo Oh, Taisung Kim, Seulgi Son, Sein Shin, Jihye Choi, Boyoung Park, Hyejin KimDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users