Kick it like Alex

Interactive ball-shooting experience

During UEFA EURO 2024 (TM), we created 'Kick It Like Alex' for Deutsche Telekom, transforming Berlin’s TV tower as an iconic symbol of communication into a giant 170-meter high-striker game, visible across the city. Through a state-of-the-art concept and design, we realized a unique digital projection that generated significant attention and brand awareness, both online and offline. Visitors personalized their experience in three easy steps and then tested their skills on a ball kicking machine. Each kick was visualized in one of six dynamic worlds on the tower and captured as a personal digital takeaway for the participants.

Client / Manufacturer

Deutsche Telekom AG

Bonn, DE

Design

Elastique. GmbH

Cologne, DED. Karthausen, R. Kauka, T. Kreitz, C. Le, D. Le, A. Meyer, T. Hoffmann, F. Preis, R. Stodden, I. Mihailidis, D. Neu, C. Peters, L. Rief