Jun Liqueur-Army
Liqueur packaging
This packaging design was created to attract a broad audience beyond the traditional target market. While the spirit is called "Army." a design that used weapons and references to the army would only appeal to select groups, and especially lose out on potential buyers around holidays and the New Year. So the designers took another approach, creating a label based on the ancient famous warhorse, Red Chitu, a nod to the military associations of the beverage, but one that also will attract a bigger swath of the population.
Client / Manufacturer
Design
Shenzhen Qansfough Package Design Co., Ltd.
Shenzhen, CNShenzhen Qansfough Package Design Co., Ltd.
Shenzhen, CNDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User