Itaú Rebranding
Rebranding
Itaú, Brazil’s most valuable brand and Latin America’s largest private bank, embraced a unique opportunity to reposition itself in a dynamic and competitive market. The rebranding aimed not only to shift brand perception but also to reflect a profound transformation: a new customer-centric vision accompanied by a cultural and management evolution. This endeavor aligns with Itaú’s approaching its 100 years’ celebration, making this the perfect timing for a change. With a broad audience and touchpoints across physical and digital realms, Itaú required a flexible, contemporary identity that could convey its relevance and impact in every context.
Client / Manufacturer
Design
Itaú Unibanco
São Paulo, BRItaú Unibanco
São Paulo, BREduardo Tracanella, Clayton Caetano, Julia Resende, Paula Pazikas, Sarah Oliveira, Michele Marrul, Mylena Rocha, Beatriz Oliveira, Lucas MayerPentagram
New York, USMichael Bierut, Jonny Sikov, Camila Perez, Lauren RushDate of Launch
2023
Development Time
up to 24 Month
Target Regions
South America
Target Groups
Consumers / Users, Public Sector / Government