Itaú Rebranding - Logotype
Logotype
A redesign project for Itaú’s logotype, one of Brazil’s largest banks, with a rich history in national design. While the brief explored both subtle updates and complete transformations of the existing logo, the final direction favored measured refinement over dramatic change. The process involved extensive collaboration with the Itaú team, generating over 80 different paths, and culminated in a thoughtfully crafted iteration that respected the brand’s heritage. The logotype has a humanist construction, with terminals that flow smoothly and open counters that provide great legibility at small sizes.
Client / Manufacturer
Design
Itaú Unibanco
São Paulo, BRItaú Unibanco
São Paulo, BREduardo Tracanella, Clayton Caetano, Julia Resende, Paula Pazikas, Sarah Oliveira, Michele Marrul, Mylena Rocha, Beatriz Oliveira, Lucas MayerFabio Haag
São Paulo, BRFabio HaagDate of Launch
2023
Development Time
up to 24 Month
Target Regions
South America
Target Groups
Consumers / Users, Public Sector / Government