Inside the City of Ease - Hyundai at CES 2024
Trade Fair Booth
We showcased Hyundai's pioneering role in hydrogen mobility, demonstrating a future where transportation is more than moving from A to B. Hyundai's innovations transform waste into hydrogen for clean energy and include self-driving, hydrogen-powered vehicles for personal & logistic use, while smart software optimizes city resources. The challenge was to simplify a complex vision for easy public understanding, targeting industry executives, policymakers, and public infrastructure authorities. The 'City of Ease' booth was an enclosed space that provided an immersive experience with a huge plaza, interactive displays & four themed areas.
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
North America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government