Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2024All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
INITIUM
2025

Share:

INITIUM

SUV

Hyundai Motor Company

INITIUM represents Hyundai's vision for a sustainable hydrogen-powered future, embodying strength, resilience, and elegance. With the “Art of Steel” concept, INITIUM’s design emphasizes robust structures and clean, powerful lines that convey durability. The Brilliant Gold matte color symbolizes Hyundai's long-standing dedication to hydrogen innovation. This SUV’s design balances a rugged look with refined aesthetics, ideal for both urban and outdoor adventures, making it a bold statement in the evolution of hydrogen mobility.

Client / Manufacturer
Hyundai Motor Company

Hyundai Motor Company

Seoul, KR
Design
Hyundai Motor Company

Hyundai Motor Company

Seoul, KRHyundai Genesis Global Design
Date of Launch
2024
Development Time
up to 24 Month
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users

RELATED PROJECTS