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2024

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kids' apparel, educational tool

Discovery Kids Inc.

This nightwear is designed with various innovations to allow children to dress themselves, focusing on the original buttons that enable them to button up independently. The accumulation of successful experiences of being able to dress themselves, it provides support for building confidence and a spirit of challenge. Rather than taking the form of toys or educational tools, it takes the form of everyday nightwear. This unique approach enables the integration of natural and self-initiated education into daily life, offering a new and unprecedented way of fostering these qualities. it won the excellent award of Kids Design Award in 2023.

Client / Manufacturer
Discovery Kids Inc.

Discovery Kids Inc.

Tokyo, JP

armi

Tokyo, JP
Design
Discovery Kids Inc.

Discovery Kids Inc.

Tokyo, JPDaigo Mori, Marie Mori

armi

Tokyo, JPAyumi Kawauchi

Sayako Hiroi

Massachusetts, USSayako Hiroi
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users

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