GYNOBETACARE - FIND ME, I LOVE ME

Ad campaign

This is an ad campaign for the feminine hygiene brand GYNO-BETACARE. The campaign poses the question: “Have you ever taken a look at your y zone?” to help improve the confidence and health of Korean women. The campaign slogan “FIND ME, I LOVE ME” sends a message that says, “loving my body starts with knowing myself.” The brand collaborated with female artist Lee Yeon, Korea’s most followed YouTuber, for the campaign packaging. The campaign illustrations draw parallels between the “journey to discover myself” with the y zone as a way to make vulva care more familiar and less stigmatized.