Genesis Magma Pavilion
Exhibition Branding
The Genesis Magma Pavilion, unveiled at the Goodwood Festival of Speed, embodies "the aesthetics of boundaries." This immersive design fosters an architectural dialogue between Eastern and Western cultures, showcasing the Genesis Magma concept car launched this year. Inspired by the Korean spirit, the Magma color reflects the confident and passionate attitude of Koreans. The exterior’s understated elegance transitions into a dynamic narrative of INNER POWER, capturing a distinctly Korean trait of restrained yet concentrated energy. By merging boundaries—culture, place, and humanity—the Pavilion delivers aesthetics and confidence globally.
Client / Manufacturer
Design
Genesis
Seoul, KRINNOCEAN Worldwide Europe GmbH
Frankfurt am Main, DEGenesis
Seoul, KRGenesis Brand Space TeamDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Europe
Target Groups
Consumers / Users, Trade / Industry