Gaejeuluhbo
Canned food packaging
Gaejeuluhbo means “seasonal treasure from the sea.” This offers people to enjoy richer and more delicious meals despite their hectic urban lifestyles. Minimally depicting different kinds of seafood above ocean waves, the design symbolizes marine treasure, while the Asian typography and vertical logo imply the flow of nature and seasonal change. Also, solid colors are used to emphasize the premium image of the brand. Unlike pre-existing designs for sea snail products, the container is compact for convenient storage, and the package includes a practical recipe that is easy enough for anyone to follow for either casual or campsite cooking.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
"It doesn't have specific target region. It's for all."
Target Groups
Consumer / User, Trade / Industry