Fujitsu Brand Identity Refresh

Corporate identity redesign

Fujitsu’s customers increasingly need to demonstrate their own wider societal impact, which meant that Fujitsu needed to lead them in addressing significant business and societal challenges. The new Fujitsu brand identity had to reposition Fujitsu from a traditional ICT player to an agile transformation partner with a clear ambition for making a positive and meaningful impact on the world. The new identity presents a new image for Fujitsu that will prod customers to reappraise the brand while preserving and reinventing its established visual equity: the infinity symbol, which now signifies sustainable transformation.

Client / Manufacturer

Fujitsu Limited

Tokyo, JP

Design

Interbrand

London, GB