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Flex Card
Flex Card
Flex Card
Flex Card
Flex Card
Flex Card
Flex Card
Flex Card
Flex Card
Flex Card
Flex Card
Flex Card
2023

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Flex Card

Credit Card and Package Design

LOTTECARD

'Flex Card' is a Lotte Department Store card that targets people between 20-30s who are emerging as major luxury customers along with the growth of the luxury market. 'Flex Card' offers various Lotte Department Store benefits. Based on this background, the 'Flex Card' is uniquely designed with a leather texture to convey a luxurious feeling. In addition, the saddle stitch and the silver foil details, which go well with the leather texture, give a feeling of the value of luxury goods.

Client / Manufacturer

LOTTECARD

Seoul, KR
Design
Total Impact

Total Impact

Seoul, KRYian Oh, Sanghoon Heo, Jongmin Woo, Byungkook Son, Sohyun Kang, Heeji Shim, Junhak Seong, Jaehong Bae, Seungmin Yoo
Date of Launch
2021
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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