Fence Wall - Isolate the virus not love
Sanitizer packaging
The name for Fence Wall handwashing liquid and sanitizer products comes from the idea of the fence as a protective barrier. Fences are often used in China to keep people's houses safe. The packing uses the outline of three Chinese characters 篱笆墙 for fence, and the negative form of the symbols +, -, and #. Combined, they quickly establish brand name recognition. Fence Wall products disrupt the traditional, boring stereotype of household disinfection products on the Chinese market.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User