Express Train Gift Package heading for PASS
Dessert gift packaging
The Korean baked goods company Bakery Factory launched this product in advance of the 2019 university entrance exams season in Korea as a gift option for students preparing for the exams. The box uses graphics of an express train racing toward its destination, a symbol and expression of support for successful exam results. The sleeve itself is also shaped like a train, which sets it apart from the typical box shapes of other similar products.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User