Eterna & PD
Trade fair stand
AMTs stand for the Baselworld jewelry exhibition combined two brands in a monochromatic two-storey structure. Creating a space, which clearly communicated the individual identities of Eterna and Porsche Design, was just one of the challenges faced by AMT, who had to design a concept that could be used as the basis of the companys exhibition stands for the next five years. Inspired by the slogan like day and night, the stands black and white theme represented the brands classic, everlasting styles. Symmetrical and pure, the high contrast booth was constructed from a seamless shell of fabric. Eterna, a traditional company that represents achievable indulgence, was represented by the femininity of white, whilst the black sections symbolized the sophistication and passion behind the Porsche Design range. Reflecting the straightness of both brands, the unchanging design and precise shapes and colors of the stand allowed the focus to remain on the exhibits. Appearing to float, the two upper floors were supported by a technical cube in the middle of the stand, which concealed the staircase and displayed a series of plasma screens the technical highlight of the booth! .
