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Do the SmartThings!
Do the SmartThings!
Do the SmartThings!
Do the SmartThings!
Do the SmartThings!
Do the SmartThings!
Do the SmartThings!
Do the SmartThings!
Do the SmartThings!
Do the SmartThings!
Do the SmartThings!
Do the SmartThings!
Do the SmartThings!
Do the SmartThings!
2025

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Do the SmartThings!

Integrated Campaign for Smart Things from Samsung

Samsung Electronics Germany

The stupid thing is: the smart home is here. But many find that it is too complicated and unnecessary. Smart is: Using Joko and Klaas to challenge each other in their unmistaken way in a campaign “ Stupid vs Smart” In 6 entertaining stories, they explain use cases relating to Samsung Smart Home. One in a stupid but entertaining way - the other smartly with the help of Samsung Smart Things. Accompanied by an extensive social media campaign that caught the attention of our target group. Extended with "Smart Deals" and hands-on experiences instore.

Client / Manufacturer
Samsung Electronics Germany

Samsung Electronics Germany

Schwalbach am Taunus, DE
Design
Cheil Germany GmbH

Cheil Germany GmbH

Schwalbach am Taunus, DESabrina Lienig, Vesna Koselj, Trang Le Thu, Michael Ferstl, Matthias Hofmann, Viviane Wolfarth, Cindy Steigerwald, Stefan Prilipp, Janine Krämer

Florida Entertainment GmbH

Berlin, DEMaximilian Williams, Sebastian Graage, Claus Mayr, Petra Biller, Tim Sproten, Peter Golovtchiner, Georg von Mitzlaff; Mario Krause, Paul Taegert
Date of Launch
2023
Development Time
up to 6 Month
Target Regions
Europe
Target Groups
Consumers / Users

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