Creative Collaboration for LDF - 40th Anniversary

Artist and brand creative collaboration

The creative collaboration with Steven Wilson, a British artist, has been launched with a signature emblem and key visuals to celebrate the 40th anniversary of LOTTE Duty Free, one of the biggest duty-free retailer brands based in Asia Pacific. The project's entire journey toward a holistic brand experience was organized by Ascender Branding, a global design and brand consultancy. The range of key visuals has been used in the whole campaign, including on printed materials and in digital communication channels. The ideas have also been displayed throughout in-store graphics and applied to LOTTE's range of products and merchandise.

Client / Manufacturer

LOTTE DUTY FREE

Seoul, KR

Design

Daehong Communications

Seoul, KR

Ascender Branding Branding & Consulting Agency

Kyeunggido, KR

Steven Wilson Studio

London, GB

Ascender Branding Sydney

Sydney, AU