Carteira bB
Financial services
Carteira bB is the brainchild of one of Brazil’s largest and more traditional banks: Banco do Brasil. The designers’ challenge was to design an e-wallet that would stand out in a very overcrowded market. The main inspiration is the Brazilian way of life and the “magical” sensation that technology provides. The designers created a wallet with a Brazilian touch, simplifying BB’s clients’ lives with a straightforward and efficient technology. Carteira bB was born to create a new relationship with money for everyone. A new brand architecture was designed, along with a new visual and verbal ID to accomplish this goal.
Date of Launch
2020
Development Time
13 - 24 months
Target Regions
Specific country/region: Brazil
Target Groups
Consumer / User