Brace Packaging
Packaging
Pectus carinatum, effects millions of children globally, treatment involves extended compression of the breastbone to correct alignment. Brace is a new revolutionary design that replaces old, metal, uncomfortable and stigmatising designs with a new approach to treatment. The Brace packaging is designed to be a fundamental part of a new user experience and approach to clinical care for teenage patients. It goes past mere protection and delivery functionality. It is central to a complete change to the way the condition is treated and handled within a healthcare system that is in empathy with teenage subjects to provide better clinical outcomes.
Date of Launch
2023
Development Time
up to 12 Month
Target Regions
North America, Europe
Target Groups
Consumers / Users, Public Sector / Government