Bibigo New Visual Identity
Food brand rebranding
Bibigo, a leading Korean food brand that has embodied the spirit of 'bibim' (mixing) through its stone pot logo for 13 years, has refreshed its visual assets to ensure a consistent brand image for global consumers. As a prominent K-food brand, Bibigo expresses its "passion for Korean cuisine that connects people through food" with new visuals centered around its unique wave emblem logo and the philosophy of "Live Delicious." Bold illustrations paired with Korean typography celebrate Korean cuisine and Bibigo's identity, amplified by partnerships with events like KCON and the Korea House during the Olympic Games Paris 2024.
Client / Manufacturer
Design
CJ Cheiljedang
Seoul, KRCJ Cheiljedang
Seoul, KRMi Sun Youn, Eunsu Choi, Minhan Kim, Moonjoo Kim, Yujin Kim, Yunkyoung Kim, Tae Hyun KimDate of Launch
2024
Development Time
up to 24 Month
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government