Beam fruiting

Liquor packaging

The designers of this packaging concept started with the idea of the creative powers of natural processes. The bottle shape of the product is based on Chinese scales. In olden times, a balancing weight was used to weigh grains, also a symbol of fairness and justice. The inner box illustration shows the production process from sorghum grain to a bottle of liquor, associating the product with natural, traditional processes and underscoring its health benefits.