BAO BAO ISSEY MIYAKE
Pop-up store
This BAO BAO ISSEY MIYAKE opens only for seven days. It strongly stands out in the historical stately department store. This limited space is enclosed by the connected square balloons, therefore this peculiar look would excite passersby's curiosity. These floating balloons are always quivering because of passersby or air conditioning. Lightness becomes a kind of landmark inside the stately building. The aggregate balloons simply embodie the characteristic of the product Bilbao, which is consisted of the small triangular pieces. These connected balloons, more than 300, shrivel little by little in seven days, then they finish their roles.
Date of Launch
2014
Development Time
up to 12 months
Target Regions
"Japan"
Target Groups
Consumer / User