Bank SinoPac-DAWHO APP
Finance app
DAWHO APP is a digital banking application providing mobile financial service based on customer needs anytime and anywhere. The unique aesthetic UI/UX design of it has successfully overturned the traditional visual image on financial products and service in Taiwan. In contrast to other competitors who use cute mascots as their brand identity for digital services, Dawho employs the Tai Chi visual (a black and white semi-circle symbolizing nature in Chinese) and a golden color to express a delicate, noble impression and a sense of intimacy. It is not just a financial service, but rather an entire experience with a pleasant mood and noble courtesy.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: TAIWAN
Target Groups
Specific sub-group: HENRYs (High Earners, Not Rich Yet) between 25-39 years old and in the top 20% of income earners.