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Diagnostic interactive learning experience
PfizerWith COVID-19 impacting healthcare professionals' (HCPs) ability to attend in-person learning events, we spotted the opportunity to maximize real-life scenario-based learnings and provide access to real patient case studies in an immersive gamified format. The aim was to provide educational awareness of the rare disease ATTR-CM, in which 34 to 57% of patients are misdiagnosed. The Patient Escape Room takes a practical patient case scenario and delivers training for the most complex diagnostic pathway in a safe, immersive environment. This experience was co-created with HCPs from the very beginning to ensure their needs and learning outcomes were met.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User