Atelier Baum
cosmetics department
Interior design plan for BAUM, a Japanese skin and mind brand focused on the blessings of trees. With the concept of "touching the forest," the aim was to create a space that harmoniously blends the rough and rich expressions of natural materials and the delicate details found in craftsmanship. Within the store, saplings, primarily oak trees, are cultivated. The goal was to create a space resembling a forest, where visitors can feel the breath and circulation of life through visual, auditory, tactile, and olfactory elements, incorporating not only the products but also ForestBank, the original material.
Client / Manufacturer
Design
SHISEIDO Co., Ltd.
Tokyo, JPShiseido Creative Co., Ltd.
Tokyo, JPKEISUKE HORINOU Inc.
TOKYO, JPYUMA KANODate of Launch
2022
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users, Public Sector / Government