AEX - Augmented Editorial Experience
In-Car Experience
Assisted driving today and autonomous cars tomorrow are changing the way we drive. AEX is a journey that goes beyond your destination. It transforms every trip into an opportunity to grow, by turning cars into a circle of knowledge. It augments every mobility moment through a content experience that enriches and entertains drivers and passengers based on who, when and where they are. In order to materialize this idea, we created an interactive experience at the Paris Motor Show. Over 80,000 daily visitors, including the French president, projected themselves in relatable stories in an innovative set up that was intimate yet welcoming.
Client / Manufacturer
Design
Groupe Renault
Boulogne-Billancourt, FRPublicis Sapient France & RelaxNews
Paris, FRDate of Launch
2018
Development Time
up to 12 months
Target Regions
Specific country/region: France
Target Groups
Consumer / User